Vodafone F1, Experiential

A short film documenting the Vodafone 'Festival of Personal Achievement'. An event we created as part of our Raise Your Game global campaign for Vodafone's sponsorship of the McLaren Mercedes F1 team. The festival used mobile technology and RFID to connect and engage with its audience, and was nominated for 'International Event of The Year' at The Event Awards. Similar events have since taken place around the world.