MND: The Love Inside
MND is a devastating illness that takes everything, but the one thing it cannot take is the love inside. This powerful campaign for the MND Association resonated with audiences unfamiliar with the disease, but also with the MND community, who recognised the authentic, uncompromising storytelling. The track 'First time ever I saw your face' is by Roberta Flack, who also has MND. The campaign has won a number of awards, including a Gold for Best Charity Film at the 2024 Drum Awards.
You may also like

Vodafone F1, Experiential
2012

Virgin Media
2012

RSPB: We campaign because they can't
2024

Yell Posters & Digital Billboards
2012

MSI Reproductive Choices: Signed Away
2025

Mustang 360 VR film
2017

Awards
2013

Ford Edge Branded Content
2017

Lucas Arts, Poster, Print & DM
2012

Nelson's Pile Cream, TV
2012