BAAF, Poster/PR

We printed just four individual posters for The British Association of Adoption and Fostering and put them up in key cities during National Adoption Week. The individual posters were then torn down and reposted on a different site throughout the week. The damage they suffered during this process was then used to mirror the damage suffered by kids forced to move between care homes while waiting to be adopted (a common practice at the time). The posters became a backdrop, talking point and photo opportunity for national media. Featuring prominently on breakfast TV and in The Times. The exposure prompted questions in the Houses Of Parliament and ultimately led to changes in the law. The campaign also won a government sponsored Business In The Community Award.